Ukrainian culture, national cuisine, an electro-folk band concert, and support for Ukraine during the war - all of these were part of our NEAR UA brand activation.
To activate the NEAR UA brand, we chose a side event that was organized within the framework of the NearCon conference. We transformed the location in the center of Lisbon into a Ukrainian cultural hub. The concept was based on national symbols: the embroidery pattern, the dish "varenyky," and Ukrainian artists, including the DJ and Onuka band. 600 tickets sold resulted in €25,000 of support for Ukraine.
And we are confident that we were able to instill a part of the Ukrainian code of freedom in the heart of everyone.