Is it possible to promote a healthy lifestyle among employees across three countries?
We did it with together with JTI (Japan Tobacco International). We brought together 450 employees from the Czech Republic, Hungary, and Slovakia on a special platform for 5 weeks. We developed and broadcasted a special workout program. We divided people into teams that competed and make sports and fun challenges. The platform showed the team leaderboard in real-time. After the event, everyone received a branded box with souvenir products.
All content was voiced and written in four languages.