The summer event for "Philip Morris Ukraine" was centered around addressing the issue of ecology, one of the most significant issues of modern society.

The company chose to employ interactive activity zones, team quests, and enlightening lectures to address the issue rather than long talks and educational programs. The event provided an opportunity for the team of 1,500 people to immerse themselves in harmony with nature, creativity, development, and surrounding people. Eco-Fest also featured programs of creative, sports, educational, and ecological nature. In the evening, an awarding ceremony for the most active event participants and a large-scale beach party accompanied by entertainment show were held.

Dmytro Tankovich, a СТБ TV channel star, was the guest host of the event.